At Crassula, Ms. Daria Dubinina is a Co-Founder, Chief Executive Officer, and Board Member. She co-founded and served as Chief Executive Officer of Payment Ninja. She works at Finhub Global as a managing partner as well. She has spent more than ten years perfecting her skills in e-commerce, payments, and business growth. She is a successful entrepreneur and strategist who has steered significant collaboration agreements with leading global firms. Payments, strategic management, global business development, financial technologies, and international regulations are her areas of experience and focus.
At Crassula, Mr. Alexander Novozhenov is a Co-Founder and a Board Member. He is one of Payment Ninja’s co-founders. Alexander began his entrepreneurial operations in the field of IT and Internet technologies after spending seven years working in product development at a major international bank. His education includes a master’s in computer technology from the Latvian Institute of Transport and Telecommunications and an Executive MBA from the Stockholm School of Economics in Riga.
In Crassula, Mr. Vladislav Nikolayev holds the positions of Chief Technical Officer and Co-Founder. He worked with Payment Ninja as an executive. He formerly worked for RBK Games Limited as a Senior Software Engineer and Technical Lead. He has more than 8 years of expertise in software engineering and has been in charge of designing and implementing numerous marketing and payment systems, as well as developing sophisticated financial products. He has a thorough understanding of goal-setting, planning, organization, and the development process. The strong team leader that prioritizes results and has a technical attitude.
Journey of Crassula and its Growth Over the Years
We began with a straightforward concept: to offer a technology foundation that would be quick, simple, and product-rich for starting FinTech companies. Starting out in the market with just one product, we steadily added more items and features. Currently, Crassula assists businesses in quickly developing and launching FinTech solutions including wallets, FX services, PSPs, NEO-banks, and banking projects in the cloud.
Experience of First Project
The co-founders launched their company in 2015, delivering PSP services to retailers worldwide. We began to get inquiries from our network in 2016 to offer our product under a White Label. Following the successful introduction of a pilot program in 2016, the founders made the decision to restructure the product into a software platform. They then launched the company under the Crassula brand in 2017 and began developing financial services on the platform.
Customer Feedback and Their Contribution to Your Growth
The primary purpose of the organization is to serve its clients. The greatest companies among our clients constantly add new functionalities, use cases, connectors, and features to the Crassula platform. They are appreciative when a Crassula product aids in their development and considerate when things don’t go according to plan.
Challenges Faced Initially
Every day when you are starting a new business is spent conquering challenges, resolving issues, and making choices. The judgments you make might set you back for months sometimes even when they are correct.
One of the most significant findings for us has to do with fundraising. In our early days, we lost several months of hunting for suitable investors. The worst part about this was that it wasted a lot of time that might have been spent expanding the company, which occasionally resulted in irritation. The best choice we could have made, though, was to prioritize our business and put off our fundraising since it taught us how to persevere in trying circumstances, create amazing things with very little funding, and generate money.
The development of Feedback Culture
In Crassula, we have a distinctive culture that we refer to as freedom and responsibility. Prudence, communicability, proactivity, desire for improvement, innovation, and decisiveness are qualities we appreciate in our employees. We encourage and foster these traits by offering ongoing educational opportunities, supporting one another at work, and continually attempting the novel via the creation of new goods, the implementation of novel solutions, and other endeavors that we have never undertaken before.
Maintaining Relevance to the Requirements and Interests of the Consumer
We seldom create new goods in an abstract way. 90% of the time, market trends and consumer demands are used to shape the product offering. It not only enables us to stay current but also to engage with clients by providing a flexible platform that can be tailored to the particular requirements of the industry.
Five Elements that Are Greatest Assets for Your Company
- Our people are the core value of Crassula. Always has been and always will be.
- Clients – as was already said, consumers are the foundation of any business.
- The purpose of the Crassula team is to continually develop and enhance the product. We place high importance on the solutions’ beauty and every aspect of their excellence.
- Partners are the lifeblood of our company. Products from Crassula lie on top of banking and payment services as a Core Banking System.
- Ambassadors & agents – There are individuals and organizations who advertise Crassula goods and services in various marketplaces and to various customers. We really appreciate their contribution to our progress.
Keeping the Calibre of Your Offerings High
By depending on client input, we never consider our services to be ideal and instead always strive to improve them. This, in our opinion, is the only course of action.
Underlying Causes of Company’s Reputation
As we are assisting in the development of the goods necessary for the introduction of financial services, we think that trust and transparency are two of the most crucial factors that add value to our reputation.
Benefits Your Business Provide to Society at Large and the Global IT Infrastructure
Our current era is completely platformed. Despite the FinTech sector’s extreme fragmentation, all of its parts are interconnected in some way. On one side we have enormous and mature financial institutions – they have history, trust, and dependability. At the same time, they have a legacy, bureaucracy, and limited speed of innovation. On the other hand, there are fledgling businesses that have the potential to revolutionize the market and great ideas but lack the resources to do it. On the third side, we have the technological, dynamic, risky, and changing world of cryptocurrencies.
The Crassula platform is bridging these worlds and providing all that each party needs. Bigger financial institutions’ capacity to develop quickly, new FinTechs’ chance to quickly test-flight their ideas, and crypto projects’ ability to apply particular crypto solutions to the real world are all advantages.
Supporting such fusion solutions ultimately advances the whole sector.
Product Expansion Plants
Three key products make up the Crassula platform: the PSP, the Crypto Banking System, and the Core Banking System.
IBAN ledgers, a card management system, a KYC onboarding and verification module, an AML financial monitoring module, SWIFT & SEPA transfers, currency conversion, and other services are all provided by the core banking system.
The Crypto Banking System (!new) allows users to establish accounts with distinctive crypto addresses, convert fiat currency to cryptocurrency, send and receive cryptocurrency, invest in cryptocurrency, and issue cards to individuals and businesses.
PSP product aids in the development of a global payment gateway with features such as virtual currencies, risk management, integration of merchants, alternative payment methods, anti-fraud tools, and anti-risk tools. These features allow payment companies to make online payments secure and convenient for both payers and merchants.
Future Plans
The ultimate FinTech platform, offering a full spectrum of technical financial services to all enterprises driving the industry ahead, is what Crassula envisions for the altered financial sector, where banks and financial institutions would entirely transition to platform solutions.
