Ved Sanjeevani: Merging Ancient Knowledge with Modern Science
Long before wellness trends and modern health, there was a noble wisdom – Ayurveda, passed down through the generations. Herbs, hair oils, and other handcrafted Ayurvedic remedies that can heal the body and calm the mind have flourished in the market for decades. While there is an endless number of brands drawing on generations of ayurvedic knowledge, very few of them bring to life remedies that address today’s needs. Ved Sanjeevani steps forward with a promise rooted in ancient wisdom. Every product tells a story of nature’s secrets that can bring balance in the chaos of modern life. Led by Siddhant Doshi (CEO) and his family, the company is on a mission to revive forgotten practices of Ayurveda and make them accessible across India.
From Personal Healing to Global Mission
The inception of Ved Sanjeevani is deeply personal – born out of a family struggle. When a health crisis struck, Siddhant’s family turned to Ayurveda and, in particular, Nabhi Therapy. The results were nothing short of transformative, reaffirming a wisdom carried for generations but often overlooked in modern life. Guided by Siddhant’s mother, Rekha Doshi (Founder & Chief Scientist), whose four decades of practice anchored this journey, the family began turning the inherited knowledge into scientific formulations. What started as a way to heal loved ones soon turned into a mission: To share the power of Ayurveda with households across India and beyond.
What makes Ved Sanjeevani’s story powerful is that it is woven with grit, resilience, and quiet triumphs. The company’s roots lie in a family legacy shaped by struggle. Siddhant recalls growing up witnessing the transformation of a modest four-seater restaurant built by his grandparents in Amravati into a thriving family venture, alongside his mother’s pioneering jewelry business, which she built with dignity and determination despite facing rejection. These early lessons of turning scarcity into opportunity have become the guiding principles of Ved Sanjeevani. Today, that legacy continues to inspire the brand, keeping it committed to its mission.
Crafting Ayurveda for Today’s World
Ved Sanjeevani is a rising Ayurveda wellness brand, offering a trove of side-effect-free remedies. The brand’s pioneering product line centers around Nabhi Oil, therapeutic formulations applied through the navel, along with a range of herbal hair oils enriched with ingredients like bhringraj, hibiscus, amla, and rosemary. Each oil is a blend of ancestral remedies and clinical reasoning. The brand oversees its entire value chain, from sourcing plant-based Ayurvedic materials to manufacturing, packaging, warehousing, logistics, and sales.
The brand’s D2C online presence is complemented by its offline retail presence. More than a product brand, Ved Sanjeevani aims to restore dignity to traditional healing and reignite trust in Indian Science. Every bottle reflects purity, purpose, and a pursuit of holistic well-being. By blending authenticity with convenience, the brand is positioning itself as a trusted name in Ayurvedic health and wellness.
A Fine Blend of Ayurveda and Science
Ved Sanjeevani’s biggest strength lies in its ability to bridge two worlds – Ayurvedic wisdom and Scientific validation. Unlike generic herbal brands, it has carved its niche with proprietary Nabhi Oil Formulations, pioneering a category that remains largely untapped in the wellness market. This unique focus fosters trust with customers and sets the brand apart from competitors. The brand also maintains transparent and rigorous quality standards with a commitment to continuous innovation. The investments in research, certifications, and customer engagement help build credibility and loyalty for its products.
Technology and innovation are central to the brand’s continuous progress. Every formulation undergoes phytochemical testing, stability analysis, and advanced verification techniques, like HPLC and GC-MS, to ensure purity, safety, and consistency. It also leverages AI-driven analytics, e-commerce platforms, and digital marketing to connect with customers more effectively. Siddhant adds, “Our supply chain is also digitized with batch tracking and traceability tools to guarantee authenticity and build consumer trust.” By marrying ancient practices with modern technology, the brand is helping people rethink their approach to better health.
R&D: Innovation Behind the Wellness Products
If resilience and grit form the foundation of Ved Sanjeevani, then R&D is the backbone shaping its growth. The company operates a dedicated in-house R&D and Innovation Lab, staffed with Ayurvedic doctors, biomedical scientists, and quality analysts who focus exclusively on developing, refining, and validating proprietary formulations. With advanced tools for phytochemistry analysis, stability testing, and bioavailability studies, the lab ensures that every batch meets the highest standards of consistency, safety, and efficacy.
Beyond its internal capabilities, Ved Sanjeevani partners with leading hospitals and research institutes in India and abroad to conduct clinical trials. These studies measure how Nabhi Oils influence digestion, stress response, sleep regulation, and joint health. Looking ahead, the company is exploring bioinformatics and predictive health models to link Nabhi Oil applications with measurable biomarkers such as cortisol levels, heart-rate variability, and sleep quality.
A Family-Led Mission
Ved Sanjeevani is led by a family with a shared vision. The leadership team blends decades of traditional knowledge with modern business acumen, ensuring that every step the company takes is mission-focused. Rekha Doshi, Chief Scientist, brings 4 decades of Ayurvedic expertise, serving as the guiding force behind the brand’s formulations. Her husband, Deepak Doshi, is the Chief Production Officer, ensuring manufacturing and operational excellence. Their son, Chirag Doshi, leads as CEO, navigating the company’s progress and long-term vision. Gunjan Doshi, functioning as Head of Human Resources, nurtures the company’s culture.
Complementing the family, Chirag Warty, Chief Strategy Officer, drives strategic growth and partnerships, expanding the brand’s reach and global footprint. Together, this leadership team is united by a mission to make Ayurveda accessible to all.
Building Credibility One Step at a Time
Although still in its early years, Ved Sanjeevani has made remarkable strides in its mission. The brand successfully launched a diverse portfolio of Nabhi Oils and Herbal Hair Oils, which were warmly received by Indian consumers. These products are available on leading online platforms like Amazon as well as the brand’s e-commerce store, helping build a growing and loyal customer base.
Beyond market traction, the brand has gained recognition within the startup and wellness ecosystem. Ved Sanjeevani was honoured with the D2C Category Winner Award at the Startup Maharathi Challenge, Startup Mahakumbh 2025, and received the Category Creator Award at SHIVIR 2025 by Shiprocket. However, its most meaningful achievement remains the positive feedback and testimonials from customers, which affirms that the brand’s mission is resonating with the country.
Shaping the Future of Ayurveda
Ved Sanjeevani envisions an ambitious future while being firmly rooted in its mission to make Ayurveda accessible to all. Looking forward, the brand plans to expand its footprint across India while exploring international markets, like the US, UAE, Australia, and Europe. The brand is also planning to include capsules, patches, balms, and other innovative products in its portfolio, designed to meet the needs of modern consumers.
The brand is also building a digital wellness ecosystem – an app or platform that allows users to track their health journeys, learn about Ayurveda, and engage with a community of wellness enthusiasts. It also aims to integrate backward, by cultivating key medicinal herbs through sustainable farming practices, ensuring both quality and environmental responsibility. By doing so, Ved Sanjeevani looks forward to becoming a global thought leader in Ayurveda and Nabhi Science, trusted worldwide.
