There has never been a better time to be a fashionista than right now.
After all, those who are interested in fashion have a wealth of internet resources at their disposal to explore new concepts and satisfy their passion. The outcome is a built-in advantage for retail brands: They use a lot of photographs in their style blogs because they are aware that posts with images receive 94% more views than posts with only text. Nevertheless, there are still challenges standing in the way of engaging audiences. Consumers today are pickier than ever before, so marketers must offer more than just eye-catching images if they want to get noticed on social media or in their own media properties.
We’ve produced a list of five companies that, by curating their own fashion blogs, are setting the standard in this industry.
- Crew
The corporate blog plays on J.Crew’s well-known timeless elegance and breathtaking photographs by describing the effort that goes into making the products that customers purchase in stores. Instagram users have posted pictures of the models swimming between takes and behind-the-scenes looks at the photo shoots. In other entries, we observe how diverse people dress in classic jeans and discover how each pair was made. There is also a behind-the-scenes look at the model casting call for New York Fashion Week. In order to make the reader care about the brand, the blog successfully engages them throughout the entire creative process, not just the buying phase.
- Anthropologie
The Anthro Blog publishes instructions and recommendations for music in addition to pieces about fashion. The editorial team publishes about four articles every week on various topics, and the Pinterest-like design makes it easy to access the wealth of materials. Given how many aprons and other kitchenware the business sells, it is not unexpected that there are recipes on the website. The Anthro Blog is a lifestyle diary that stays true to the brand’s design history with pieces like “An Ode to Statement Sleeves.” It is more than just a fashion blog.
- Always 21
Forever 21’s blog, 21st Street, heavily emphasizes fashion photographs, much like the visual emphasis of a Pinterest page. The business is distinctive since it targets a younger demographic by giving them access to all the hashtags, acronyms, and selfie tips they could possibly need.
The blog features conversations with designers and craftsmen and focuses on inexpensive goods. For instance, the designers of the sunglasses company Spitfire recently said in an interview that they couldn’t complete their work without the aid of a 3D printer. In addition, there is a focus on fashion inspiration, such as posts about street style, and a deluge of fitness postings in honor of the 2015 activewear line. 21st Street is able to differentiate itself from the typical, stuffy high fashion fare its readers have grown to anticipate because of its personal knowledge of its readership.
- Olivia and Alice
Do you have a desire to travel the globe? The blog of Alice and Olivia might have the information you’re looking for. The designer behind the Alice and Olivia line, Stacey Bendet, personifies the brand. She is stunning, an inspiration, and manages to wear sunglasses that are spherical and cover 60% of her face. One way to characterize the blog’s aesthetic is “glamour with an edge.”
The website, which primarily contains visual content, showcases well-known individuals who have been spotted wearing Alice and Olivia. Similar to the Globetrotting series, which has included features on St. Barths and Tulum, Mexico, neighborhood guides full of adorable illustrations that feature the areas around Alice and Olivia shops in places like New York’s Upper East Side and Los Angeles help the brand stand out and appeal to a wide variety of consumers.
- Kate Spade
Behind the Curtain, Kate Spade’s blog targets the same affluent but irreverent market that purchases designer apparel, accessories, and home items. The blog’s concentration on art is what gives it its actual strength. By identifying and showcasing artists, the website draws in creative users and makes their performances accessible to users all over the world. Imagine a Kate Spade shopper admiring these pieces of art one evening in a New York gallery. The writing collections by Rafael Rozendaal’s Haiku and Amber Ibarreche’s Lost and Profound are two more outstanding examples.
These blog postings have repeatedly stressed how important it is to comprehend your audience. They have created a niche following for themselves by setting themselves apart from the other content creators in the fashion business rather than trying to appeal to everyone.
