Lisa Baergen: A capable leader with outstanding business acumen is Lisa Baergen
Marketing professional Lisa Baergen has given herself a global reputation by realizing and utilizing the true power of marketing. She is famous for her dedication to creating effective marketing and communications plans that complement brand objectives and for achieving the finest outcomes. Her distinctive, persuasive manner stands out from the crowd and showcases her company’s greatest offerings to appeal to its target market.
Lisa, who is currently the vice president of North American marketing at LexisNexis Risk Solutions, strategically penetrated the market to propel the business to new heights. She was able to accomplish numerous milestones for the organization thanks to her ability to quickly comprehend processes.
Please walk us through your development as a capable leader.
I believe it’s crucial to set an example for others, therefore when times are challenging and I’m juggling several balls, I make time to chuckle. It lessens the discomfort. I always accept responsibility for my acts, own up to my errors, and keep track of the lessons I’ve learned. This demonstrates to my employees that making mistakes is OK. My father used to tell me that if you ski and never fall, you aren’t trying hard enough.
For me, it’s crucial to hire A-players because they complement my areas of strength with their areas of weakness, and I make sure to give them the opportunity to succeed. In order to keep my talent motivated, I always make sure to be upfront and candid with my team, even if that means acknowledging my own areas for improvement. Your team’s abilities to contribute to your development of yours may astound you. The pace of the industry makes it impossible to continue using your prior knowledge. To stay on top of trends, you must keep up with the most recent developments while also listening to your staff.
How can the offerings of your company be diversified to appeal to the target market?
several methods! There is no reason to believe your data is secure given the 13 billion records that have been compromised since 2013. Regrettably, this situation keeps us in the lead when it comes to securing and defending the digital world. Making stolen information useless to hackers and preventing fraud by confirming people based on their inherent behavior rather than their data is possible by utilizing a fully integrated multi-layered security method that uses passive biometrics and behavioral biometrics. Cybercriminals are less able to access the internet because of this because they cannot imitate the user’s natural behavior. At the same time, it gives internet businesses the ability to see who is using a certain device, which opens up numerous opportunities for diversification.
There are numerous prospects given that the behavioral biometrics industry is anticipated to reach $3,922 million by 2025. Organizations struggle to determine which of the many-point solutions is best for solving their issues. We want to make it simple for businesses to choose the ideal partner to help them resolve their problems.
Since we are the only provider of an integrated, multi-layered solution that considers user behavior across four tiers of intelligence, LexisNexis Risk Solutions must serve as a thought leader and educator in the industry. Device connection, location, behavioral analytics, passive biometrics, and a collection of aggregated data with billions of aggregated and anonymized data points are some of the interconnected layers. As the industry leader, it is crucial to keep ahead of growing risks given the sector’s abundance of new and rising start-up solutions. We also take on a partner role, and our stakeholders regard us as a terrific partner to work with. Our ability to innovate is greatly influenced by how attentively we pay attention to the needs of our customers. We then adapt our solutions to meet those needs.
Name a few essential qualities that every employee in a business should have.
ethics, vision, self-respect, compassion, belief in oneself, courage, humility, work ethic, adaptability, capacity for learning, capacity to acknowledge and correct mistakes, and perseverance.
What obstacles or difficulties do you think women in corporate businesses face?
And what tips do you have for getting past them? Here is what some of the STEM-related women I work with had to say. Computer Programmer and Consultant at LexisNexis Risk Solutions, Sarah Farquharson: The largest challenge I encountered was imposter syndrome; despite graduating first in my undergraduate class, I never felt like a “professional” coder. Since the cultural shorthand for a competent coder still conjures up a very specific vision of what that may look like, I believe this to be a widespread issue for women. I completely stopped applying for computer jobs when I moved to a new city because I believed that if I didn’t spend all of my free time developing Linux kernels, I wouldn’t be able to compete. My technical skills were always quite acceptable, and after returning to the industry and reviewing a tonne of code written by a tonne of different individuals, I came to the conclusion that solid problem-solving skills more than makeup for not having learned every sorting algorithm. Another strategy to be more approachable to all types of people who may be turned off by many older open-source communities is to curate groups that foster learning rather than being contentious and antagonistic to beginner queries. If you’re worried about your technical knowledge, repeat the prayer, “Lord, grant me the confidence of a mediocre white guy,” and approach the situation with the conviction that you can learn anything.
Information security operations senior analyst Kate O’Loughlin of LexisNexis Risk Solutions
In a field dominated by men, there is a double standard when it comes to knowledge, yet the ability to keep up and advance with technology speaks volumes about your intelligence. Although there is still work to be done before there is full gender equality in security engineering, certain businesses are leading the way in this direction. Being treated fairly here despite being a woman is nice.
Manager and software engineer at LexisNexis Risk Solutions, Karla Wakefield:
“One of my major challenges—and one that women still face in the industry—was getting past the preconceived notions of who might work in technology. I was fortunate to have amazing mentors and supporters in my early years. Now that views are beginning to shift in the right direction, we are in a position to mentor the women who joined after us.
Have you made any contributions to the cause of women’s emancipation?
I am a strong advocate for all women, telling them that everything is possible if you keep your voice raised and stand up for what is right as a single parent of a child with a mental handicap.
I have been organizing professional conferences led by women of all ranks to push themselves past their comfort zones ever since I was a college student. I have led parades, organized winning floats, spoken to thousands of women who have experienced abuse, and led parades since I was a student. I urge my female colleagues to pursue their credentials. For instance, I have volunteered and mentored for the CPRS accreditation program for years (APR). It serves as a test and evidence of knowledge, morals, and commitment on the job. Women should keep pushing themselves, I say.
I am honored to work for a company that constantly values and supports women. By supporting the inclusiveness, opportunity, and empowerment that are seen as global goals, they are inspiring the next generation and promoting women in STEM fields through the Girls4Tech program.
What do you think about the need for women in leadership roles? And how may it affect traditionally male-dominated industries to change them?
The success of our company and the growth of our teams on both a personal and professional level depend on gender balance. Women make up just 11% of the whole cybersecurity workforce, according to the 2017 Women in Cybersecurity Survey, a collaboration between the Center for Cyber Safety and Education and the Executive Women’s Roundtable on Information Security.
I would advise all female leaders to pursue their professional goals and to never give up. Develop the abilities that will open up prospects for you, such as communication abilities, leadership potential, and emotional intelligence. Speak out at meetings. Speak up, be heard, and empower one another by starting with the fundamental ideals that underpin who we are—our morals, values, and integrity. Also, keep an eye on the bottom line and let income drive expansion.
How do you design your strategies to face the market competition?
Because we have the best available option on the market, my job is easier to do. It’s important to use strong messaging to stand out and highlight the benefits of your product. Make sure you keep and expand your market share, stay on top of the game, and have faith in the value you offer.
How can you keep up with the rapidly changing technology trends to promote your personal development?
I believe in the following to further my personal growth:
• Accreditation!
• Events like the GRLC, MRC, CNP, KNOW, etc.
• Externally and through digital media, online courses.
• Continue to stay active in professional organizations, such as CPRS, where I have volunteered to grade Accreditation papers for more than 15 years.
• Rely on and rely on the strong, capable mentors I consider myself fortunate to have.
• Speak to everyone, regardless of their stage in life or profession, and network with some of the sharpest people. Your discoveries would astound you.
What are your long-term goals and where do you envision yourself in five years?
I’ll keep working with my team to diversify and safeguard the digital payments industry since we develop the tools and offer the real-world information required to comprehend the digital user hiding behind a gadget. The human factor is the weakest link in internet security. By constantly authenticating identification using normal human activities, we’ll keep making it the strongest. Our goal is to make the internet a secure place for everyone.
As the leading behavioral biometrics company, what is your contribution to the evolving security sector?
I don’t just see my individual contribution here. Evolving in the sector takes my whole team and beyond. As we have an extensive PR program, all the LexisNexis Risk spokespeople play a part in contributing to the sector. Daily, we’re asked to comment on breaking news stories and other security issues, giving LexisNexis execs the chance to air their opinions and have a voice in the industry.
What do you bring to the developing security industry as the top behavioral biometrics company?
Here, I see more than simply my personal contribution. My whole team and beyond are required for sector evolution. All of the LexisNexis Risk ambassadors participate in supporting the industry as a result of our thorough PR program. Every day, we receive requests to comment on breaking news items and other security-related matters, offering LexisNexis executives the chance to share their thoughts and be heard in the business community.
