AuCom MCS GmbH & Co. KG:

The leader taking Aucom to new heights

AuCom has risen to become a leader in both business practices and technology. The quest began under the aegis of two industry gurus: Ray Archer, an entrepreneur, and Mark Empson, an electronics design expert. Since the debut of the first soft starter, their objective has been to grow to be the industry’s leading soft starter producer and the go-to partner for major international brands. Under their direction, AuCom developed from a fledgling company into a world leader and finally became a “home” for its employees. Today, however, AuCom is globally recognized as a motor control specialist, and this milestone is attributed to Mr. Thomas Zirk-Gunnemann, Managing Director. An electrical engineer by trade, Thomas brings over two decades of industrial experience to the table. He joined AuCom in 2014 and has played a critical role in the company’s rise to prominence through various leadership positions. His technical prowess and people-driven leadership have propelled AuCom to new heights in flexibility and engineering designs, eventually establishing it as a motor starter specialist. His passion and enthusiasm for the company and its mission reflect on his team and auspices of the Benshaw Group of Companies, AuCom has an established record of facilitating the growth and development of multinational corporations.

BECOMING A LEADER WORLDWIDE

The origins of AuCom date back to 1978. AuCom was founded in Christchurch, New Zealand, to develop high-end stereo amplifiers. In fact, this is how it got its name. But the following year, it got a NASA license to create energy-saving single-phase electric motors and later created and patented 3-phase energy-saving technology. Strong demand for the product propelled AuCom from a start-up to a major exporter in a relatively short period of time. Upon entering the motor control market, AuCom noticed a niche demand for the soft start function in its energy-saving product. This revelation inspired the creation of the world’s first range of commercially feasible soft starters. Turning inspiration into reality, AuCom released the EMS Series of soft starters in 1982, ushering in a new era in low-voltage motor control.

As time passed, AuCom expanded on all fronts, and its expertise began to echo across nations. In 2019, AuCom merged with Benshaw Group of Companies to become the world’s largest privately held soft starter company. With both their technologies combined, as well as each enterprise’s already impressive sales and service capabilities, AuCom has been a critical infrastructure partner in many organizations’ growth stories. The company has geographical dominance in Europe, Asia-Pacific, North and Latin America, the Middle East, Africa, and China. As motor control specialists, they believe in bringing clients’ needs to reality through customized support right from the start.

INNOVATIVE PRODUCTS FOR EVERY GIRTH GEAR DRIVE

Soft starters have become wildly influential in high-tension motors for effective torque control and smooth motor acceleration. It has supplanted several common mechanisms, such as Star-Delta or autotransformers, and created a thriving industry for itself. Modern soft starts, however, don’t resemble the big ones from the 1980s. A standard control panel can accommodate a medium-voltage soft starter. This means a 4 MW soft starter can readily fit in even the most compact areas. This flexibility allows it to cover 99% of the market’s drive assemblies. Modern drive assemblies must, however, adhere to much stricter standards in order to maintain the connected machine’s efficiency. AuCom has created a good selection of LV and MV starters that are customized to meet individual needs in light of this. In addition, it provides MV AC drives (MVH 2.0), which are hundreds of times more powerful than their smaller, more prevalent low-voltage counterparts. This is mostly utilized to control massive, multimegawatt electric motors that power huge industrial loads found in mines, power plants, or metal processing plants. Its versatility allows it to work in a wide range of industries, including construction, food and beverage, irrigation, marine, mining and quarrying, oil and gas, pulp and paper, sawmilling, water, and wastewater. The strong understanding of these applications gives it a noteworthy edge in the industry and over its peers. AuCom also works on specialized projects that are customized to the specific needs of particular companies. With competitive brands like Siemens, ABB, and Telemecanique making waves in the industry, it leaves no stone unturned. Earlier, it partnered with VFD manufacturers as soft starters, and VFDs are more like close siblings. But with the changing dynamics, AuCom is driving continuous innovations to level up its game and keep clients up and running.

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